People at a table discussing business ideas

Buzzing with business ideas? We can give you the edge

Charles Sturt University has partnered with the Sydney School of Entrepreneurship (SSE) to offer you a little something extra. SSE is all about fostering the entrepreneurs of the future. They are a government-backed organisation working with education providers across New South Wales. SSE helps students like you develop the skills, mindset, business ideas and professional network to make your mark as an entrepreneur. And you don’t have to be studying a business degree to benefit – whatever your career aspirations, an SSE unit can give you the edge.

SSE courses are designed to be flexible around your uni schedule, so they complement it and don’t conflict. You study a SSE subject online and then meet up with your fellow go-getters in Sydney for a four-day face-to-face meetup (for which SSE have scholarships that cover your costs!).

SSE units include:

  • Ideation – find your niche and offer the market something new
  • Activation – how to turn your big idea into an actionable plan
  • Structuring for Success – create a business model that gets the job done

We spoke to recent Charles Sturt University graduate Josh Henderson, who completed the Ideation unit last year, to get the lowdown.

How did you first hear about SSE?

“I studied a Bachelor of Business and completed a joint study in human resource management and international business and culture.

“The first time I heard about SSE when a friend posted about it on LinkedIn. I had a little bit of a look into the school but wrote it off quickly because it was a Sydney-based course, as I thought we would have to travel there for the duration of the unit which would be expensive and wasn’t a cost I could manage. However, one of my uni lecturers sent me an email about the SSE Ideation unit – and pointed out that it is primarily studied online – so at that point I thought I better listen to the universe; it was obviously telling me to attend an SSE unit!”

Which unit did you study at SSE and why?

“I chose Ideation as it covered managing ambiguity and uncertainty. I knew these were two skills that would be necessary for a successful career in business. The unit focuses on grocery retail as a case study. It looked at how the industry has and still is changing and what needs to change for grocery retailers to remain successful.”

 What did studying with SSE involve?

“The bulk of the unit was delivered online. This allowed for great flexibility and freedom when it came to planning my time. There was also a face-to-face portion. And the best part is that SSE covered all the accommodation and travel costs! Plus, it was a four-day block. There were no back and forth trips and it was a great way to meet the amazing SSE team and our fellow classmates.

While the module did have four assessment items, they were not too demanding time-wise. It made balancing the module and my uni subjects a lot easier. The first two assessments were also focused around the face-to-face sessions. That effectively meant knocking over 50 per cent of the assessments in one hit.”

What did you get out of the SSE unit?

“I was a little anxious going into the module that I wouldn’t get the full experience as I didn’t have an entrepreneurial projects or fledgling business ideas that I wanted to develop. However, I soon learned it wasn’t a prerequisite. The topics covered included:

  • stakeholder mapping and engagement
  • how to cope with uncertainty
  • developing and testing prototypes
  • how to fail and fail fast.

It also gave all of those who attended the face-to-face sessions the opportunity to network with students from across all disciplines, including education, allied health, medicine, business, and finance, just to name a few.

“Now I have graduated and am working full-time, I realise I have brought a lot of the skills from the SSE unit across. I currently work as a territory sales manager. It’s a role that requires me to visit stores within a region to ensure our customers receive a high standard of service. Also, I make sure that all product activations are completed on time and to a high standard. This position allows me to use the skills and business ideas I learned at Charles Sturt University and at SSE to manage complexity, be able to respond to uncertain environments and to deliver a high standard of service every time. I have been able to readily and rapidly change my approach when necessary. Plus, I’m unafraid to try new things if I feel something isn’t working.”

What are your business ideas?

If you want to drive the future of business – or any other area for that matter – Charles Sturt University is the place to start. And SSE can give you an extra edge.

Get in touch to find out more.