What can you do with a business degree?

Become an in-demand business professional with Australia’s #1 uni for grads who get jobs.

If you’re wondering what you can do with a business degree, you’ve come to the right place. We’ve got the lowdown on lots of directions you can take your career in business. And as the Australian uni with the highest graduate employment rate for business undergrads – 91% of our students find a full-time job within four months of graduating – you’ll be starting your business career virtually guaranteed to succeed!

Business degrees are so popular because business is a broad, wide-ranging industry – which means lots of opportunities. It’s a field where you can really choose your path – even if you don’t know quite which way you want to go at the start of your journey.

What’s more, you’ll be well-positioned for a secure career. The government predicts strong future job growth for so many business roles, including accountants, finance managers, auditors, advertising and sales specialists and HR advisers.

So, let’s take a look at a few of the areas you can work in with a business degree.

  • Finance
  • Human resources
  • Management
  • Marketing
  • Strategy
  • Careers ‘outside the box’

Work in finance

Are you a numbers person? A career in finance could be your calling. From reviewing a business’ financial situation, to advising clients on tax, working in finance is all about helping organisations and people maximise their financial security. You make a difference to the bottom line.

It’s not always just about the numbers. There are plenty of other avenues for you to explore while working in the finance industry. You might find yourself in a client-facing role at a bank. Or you could work in an insurance firm where sales is the main game.

Work in human resources

If you consider yourself to be approachable, an ace problem-solver and a total people person – human resources (HR) might be the right career path for you. Your main responsibility? Supporting each one of the employees in your organisation.

Workplace health and safety. Payroll. Recruitment. Harassment. Policy and procedures. Training. Conflict resolution. Data management. You’re the go-to person for employees.

Yianni Athanasopoulos, who lectures on HR at Charles Sturt, explains what a career in this field looks like. 

“HR professionals oversee the business of managing people in an organisation. This includes remuneration, benefits, training, career development, staffing, and strategic HR management. Human resources practitioners also work alongside management to recruit and retain the best employees. HR plays a central role because people are the only thing that differentiates one business from another.”

Working in management

Got a dream to make it to the top of the business world? Specialising in management and leadership is where you want to be focusing your energy. Managers and leaders can be found across all industries and fields – and your main responsibility is to provide structure and strategy to a workplace.

We’ll be real with you. Management and leadership roles can be demanding. You’ll face more pressure and have more responsibility than others. In saying that: where there’s no guts, there’s no glory! The trade-off for your hard work is a higher salary and loads of opportunities for career progression.

Work in marketing

Marketing is where you get to combine your business acumen with creative flair. So there are plenty of different roles for you to explore depending on your interests. Events. Advertising. Graphic design. Social media. Market research. Content marketing. Digital strategy. Likewise, sales, public relations or brand management. The opportunities are endless.

No matter the role you find yourself in, marketing is a profoundly human field. You’ll learn how to build brand loyalty with your customers and place the customer at the centre of everything you do. It’s one of the few industries where you can bring a business idea to life through original emotive content deployed via marketing campaigns and projects.

Felicity Small is a senior lecturer in marketing at Charles Sturt and knows that a career in marketing is very rewarding.

“The diverse range of activities involved in marketing can lead to a personalised and engaging career. Marketers monitor, track and predict societal shifts. They tell stories to engage with others. Explore and analyse individuals’ behaviour and big data sets to draw insights. They create disruptive innovations to provide solutions for consumer problems. Ultimately, a business degree in marketing contains a set of skills that will take you anywhere you want to go.”

Work in strategy

More and more businesses are looking for people with the ability to look at an organisation through a strategic lens. It’s not enough to just understand how a business runs these days. You need the vision, data and planning skills to take things to the next level.

When you work in strategic planning, you’ll set overall goals for your organisation and develop a plan to achieve them. So you’ll need to have complete oversight of the entire business, an understanding of the strategic goals and priorities, and the vision to bring those plans to life.

Dr Alain Neher is the course director of Charles Sturt’s business degrees. He’s up to date with the ins and out of strategic planning and why there has been such an increase in demand for planning professionals.

“Strategic planning establishes a clear path for an organisation to succeed in the future. We can also call it a roadmap which means that an organisation defines the best possible route and provides direction to all employees. Leaders in the industry have told us that they need people who can, firstly, establish direction and a sense of purpose. And, secondly, who can develop the right goals and objectives so employees are motivated and engaged to excel in their jobs – and the organisation to succeed.”

Careers’ ‘outside the box’

Certainly, for most people, careers in finance or marketing or management are pretty synonymous with the term ‘business’. But did you know that business graduates have skills that are in demand across many other fields that you might not initially think as ‘business careers’?

For instance, how about working in the media? Running a fashion label? Managing a disability service? When you study a business degree, you’re setting yourself to work anywhere. Literally. You can work in any industry, anywhere in the world.

Become an in-demand business professional with Australia’s #1 uni for grads who get jobs.

Charles Sturt’s undergraduate business degrees are the perfect starting point to a high-flying business career.

Bachelor of Accounting

Study an accounting degree accredited by CPA Australia and Chartered Accountants Australia and New Zealand (CAANZ)

Bachelor of Business (with specialisations)

Learn the foundations of business. Then specialise in an area that inspires you to do big things in the business world. Choose from finance, human resource management, management and leadership, marketing or strategic planning

Bachelor of Business Studies

Study a wide range of business subjects. What’s more, you can even combine subjects from other areas, including arts, humanities and science.